Search Engine Optimization (SEO) and Search Engine Marketing (SEM) happen to be the most prolific part of the web promotion package that we provide to our clients. As a professional firm, we started SEO and Internet marketing services right from 2001. We apply numerous white-hat techniques and help web-based businesses to improve relevant hits, page rank and thus their sales graph.
Understanding and getting information about SEO can be quite confusing. Here are some common questions asked by our clients regarding SEO/SEM.
Is Search Engine Optimization just another form of marketing?
Absolutely not! Search Engine Optimization takes into account how search engines work, the products and services they are searching for and how people search on the web. Without Search Engine Optimization, finding a web site would be like searching for a needle in a haystack.
Why is SEO important?
Search engines can be the best source of traffic for your website. Visitors finding your website through search engines are potential customers that have already expressed an interest in what you have to offer.
Why does professional SEO work so well?
Professional SEO works so well because most websites on the internet do not actively practice effective SEO. Most of them are misguided by companies which claim to provide SEO services but know nothing about SEO.
How long does it take before Search Engine Optimization shows results?
In normal cases the visible results take around 30-60 days, but the time period can vary greatly depending on the current status of your website and the level of optimization done in the past. If your website is new and/or small, you should be prepared to wait up to 3 months before noticing significant results. However, if your website is larger and more established results can occur much faster, within 6-10 weeks. Frankly speaking, the visibility of considerable results depends upon the professionalism in SEO/SEM.
Why is it that some people do not implement proper SEO strategies?
Those people who do not optimize their sites do not realize that simply having a site on the Internet isn't enough. Like any other business, you have to do everything in your power to get noticed and with so much competition on the web, it is imperative that SEO is incorporated properly. Most of the people that ignore SEO are rarely found on the Internet and do not understand its importance.
What are keywords or keyword phrases?
Keywords are phrases under which you would want your website to be found in search engines. Keywords are typically two-to-five-word phrases you expect people to search for to find your company's website. Keywords are not about what you call your stuff. Keywords are what the average person searching the internet may type in a search box.
If I choose your company to implement SEO and SEM, will I have to continue to use your services?
No, you don't have to continue with our SEO services. It is possible that once we achieve good rankings for your website you could discontinue our services and still maintain your rankings. However it is recommended that you continue with our services because things on the web change all the time and because of these changes, it's important to stay with us since we stay abreast of new technologies and ideas so that you keep up with the times. It's best to make sure your site is always optimized.
What if I can't write well and I need good copy for my website?
You must realize that content is king. If you are not able to get your message across effectively, we can provide content writing services and our content writers know how to create excellent optimized copy.
Is it difficult and time consuming to optimize a website?
SEO is a highly specialized process. It needs progressive and detailed knowledge about search engine behavior and the technical aspects that are involved in ranking of pages in this highly competitive market.
Is SEO costly?
Search Engine Optimization and Search Engine Marketing are very economical compared to other forms of advertising. There is no need to spend a fortune in getting your site optimized. For a relatively small fee, it will dramatically change your business for the better.
Is it true that SEO is really a myth and that SEO firms just want to keep it alive so that they make money?
Absolutely not true! Search Engine solutions are simply tools that can maximize your web site and help you rank higher in the search engines. You may come across companies that claim to provide SEO services but know nothing about SEO. We have expertise in SEO/SEM and we guarantee top-level results.
Are there different types of Search Engine Optimization?
There are different SEO strategies that can be used to optimize a web site. Some are basic and some are more advanced. We at ProsperoWeb analyze your site to find the right strategies for your SEO/SEM campaign. We determine what will work best for your business.
